Kids are asleep and I have time to get back to some studying. I am now writing a case study paper for my MBA class. It is an interesting subject - International Strategic Management.
This week we studied MNCs and their approach to a market - beneficial, exploitative, transactional and deeply involved. Case study involves a pharma company that developed a treatment for a rare disease and the marketing model adopted was to basically give the product away free to patients. How interesting and original! They made their money off of reimbursements they got from insurance companies, governments etc who were involved in patient care. Of course it helped that it was a rare disease and that they were not treating millions of patients and giving away tons of free medicine.
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